A Sneakerhead’s Paradise was founded under the name The Shoe Plug ASP in 2016 by high school senior, Nazr El-Scari. Nazr always shared a love for sneakers but as a kid found access to his favorite shoes limited. On top of struggling to afford them on his own, he found that the sneakers he really wanted either sold out too quickly or never released in his hometown of Kansas City, Missouri.
In the Summer of 2016, Nazr began working at a startup app company and found he was finally able to fund his dream sneaker collection. In less than 2 months, his collection grew from 5 pairs of sneakers to 55. The more shoes he collected, the more Nazr began to notice the interest others showed in his sneakers and that some were willing to pay more than what he paid even after they were worn.
As Nazr became more familiar with sneaker reselling, he realized many people had the same struggles as he did: missing out on drops and unable to afford high resale prices. Thus, in 2018 under the guidance and help from the Baker Institute at Lehigh University, Nazr’s vision was conceived. Pivoting from the traditional consignment based format, ASP was created as an exclusive concierge service that aims to provide our subscribers with an unmatched personalized sneaker buying experience. Together, Nazr and the ASP Team work hard to bring you a true Sneakerhead’s Paradise.